Client::
GameChanger
GameChanger
Role::
Art Director/Video Editor
Art Director/Video Editor
Service::
Advertising | Animation | Campaign | Mobile App | Creative Concepting
Advertising | Animation | Campaign | Mobile App | Creative Concepting
Objective:
The objective was to create an engaging and captivating video to highlight the new features of Gamechanger, Dick's Sporting Goods Youth sports app. The aim was to encourage families and coaches to switch to the updated app and make the most of its functionalities.
Solution:
To achieve this, we developed and deployed five captivating videos that effectively conveyed the app's user experience, incorporating exciting transitions and a lively atmosphere. The focus was on highlighting the unique features that set the app apart from its competitors, ensuring they were prominently featured. Moreover, we also produced extra videos specifically tailored for the App Store and various social media platforms.
Results:
The development of over 70 digital ads, 5 explainer videos, a dedicated app store video and other creative units for customized placements combine resulted in over 19 million coaches and parents reached producing a 66% increase in new app downloads Yo2Y and a 12% lower cost per acquisition.
